Verizon 5G Edge Keynote
2D Motion2021
For Verizon's 5G Edge Keynote, we collaborated closely to create an engaging hype film that set the tone for their partnership with Amazon Web Services. Moving away from their traditional black, white, and red palette, we embraced the freedom of a wide-open brief to tell an abstract story of transition from old technology to 5G.
Color became the main character in our narrative, representing the "magic juice" powering this new technology. Drawing inspiration from 60s video art and modernist photography, we crafted a vibrant visual language using dynamic color spectrums, resulting in a film that felt both timeless and fresh.
Credits:
Direction: Buck
Creative Director: Daniel Oeffinger
Associate Creative Director: Chris Palazzo
Design: Guillermo Zapiola, Renaud Futterer, Ross McCampbell
Animation: Johan Eriksson, Romain Loubersanes, Ross McCampbell, Daniel Oeffinger